Abstract

This paper examines the concepts of conformity and consumerism from the perspective of the thought of Hannah Arendt, noting that these concepts appear in his work, aligned with its analyses of totalitarianism and deployed in this, in that they are ways of launching humans the ever-recurring cycle of work and consumption, in the metabolism with nature, a form of existence outside the common world. Highlights after consideration of potential organization of the masses of conformism and character of movement in consumption, the wealthy of a society of workers, consumers and employees, in the sense of the possibility of losing the world, because the work and consumption are activities that devour their permanence because they are outside the scope of the need and nature. The nature, when overspread all human activities in the form of ever-recurring cycle of work and consumption, as well as putting in the context of need all that is done by human hands, can also, at least potentially, extirpate freedom the absence of the common world where it might appear.

Keywords: totalitarianism, consumerism, conformism, movement, logicality.